Jalwa by Nidhi Kejriwal, located at Model Town, Delhi is famous for bridal and special occasions clothing. The designer outfits at Jalwa by Nidhi Kejriwal starts from Rs. 8,000 and goes as high as Rs. 99,000. They focus a lot of customer service, from giving the details of the clothing line to helping in selecting the perfect outfit for the occasion. So, If you are thinking to buy an indo-western dress or a concept sarees then do visit Jalwa by Nidhi Kejriwal.
In a small talk with KahaJaun, Nidhi Kejriwal the founder and creative head of the Jalwa gave insights about her label.
How would you describe your Label Jalwa by Nidhi Kejriwal?
Our Enterprise Jalwa’s main motto is to create such a masterpiece that when a client wears it, she radiates optimistic vibes, enigmatic personality and attractive beauty. Each of our pieces tells a story, classic/modern or a combination of both which is inspired by the beauty of women. We truly do care about each of our customers being pleased with our service care. Despite our excellent customer care, we also try to keep the cost of these products as low as possible because a price cannot be put upon a woman’s gorgeousness.
Which type of audience/shoppers should definitely visit your store?
Our target audience is women aged between 18-65. Our dresses are mainly used for Bridal and other functional purposes.
What type of Collection do you have at Jalwa by Nidhi Kejriwal?
We want to create modern style outfits but don’t want to forget the traditional Indian cultural values which our society has taught us, so we combined & created the best of both cultures. Our outfits could be worn in a traditional as well as modern setting such as weddings, cocktail parties, and other special occasions. Our dress variety ranges from Indo-western, concept sarees, short Kurtis to skirts, tops, capes and pants.
What is the price range of your designer outfits?
The price at Jalwa by Nidhi Kejriwal ranges from Rs 8,000 for daily use dresses to Rs 99,000 for Bridal dresses. We want to offer our customers a wide range of variety.
What type of ambiance you have created at your store?
There is a different appeal in the Jalwa store. Upon entering, One would certainly feel like a Queen because we try to keep our customers content and we solve their smallest to smallest query. There are two assistants who would help you in choosing the dresses and will also offer their opinion such as which is the best-selling dress, which would suit the client according to her requirements, etc. Even the minutest detail can be customized in the attire according to the customer’s desires.
How did you end up being a designer?
From the time I was in college, I was eager about opening a fashion studio but then I neither had the resources and not much knowledge to operate the store. I had decided to first work under a designer and then open the store but life doesn’t always go as planned. After I finally finished college, I got married and had 2 kids but still, I didn’t give up and hope was there somewhere in the dark which hadn’t died. I finally decided to illuminate it and started designing the sketches of the outfits in my free time. When I showed them to my husband, he was astonished by the work and appraised how good it was and persuaded me to open my business on a small scale. I first thought giving it a try, I got 10 dresses of my own design tailored by a local tailor. When I showed them to some of my relatives and they readily bought them and demanded more, I knew that I had what I needed to open the store and my hope was lit once again. I opened a small store and got my first few orders by mouth publicity and gradually started participating in exhibitions to build a customer base. It took me a fair amount of time but when I got more and more customers, I participated in more and more wedding exhibitions, fashion shows like India runway week, Asian designer week, Runway Bridal, etc, hired social media marketing agency and launched marketing campaigns. With the support of all you people, I have now opened a flagship store at H-8 Model Town-3, Delhi-110009.
What is the favorite part of being a fashion designer?
Being a fashion designer also somewhat means being a scientist as I have to experiment with clothes of different colors, cuts and fabrics and see which permutation-combination suits my customers right according to their needs. I also need to keep in mind if they look should be classic or modern.
Which designers have been the biggest influences on you?
My work is partially inspired by Sabyasachi, Anjumodi and Manish Malhotra as they are the greatest Indian fashion designers of the century and are trendsetters.
What aspects of the fashion industry would you like to change?
In today’s world, women are getting fascinated by western culture and forgetting their own. In order to allure them back to the traditional Indian culture, we have created a mixture of both western and Indian dresses called Indo-Western dresses. Indo-western dresses are the perfect dresses for every occasion, be it a wedding or cocktail party or any other function.
How can users know more about your label? Website and social media handle?
I promote my enterprise mainly through social media platforms such as Instagram and Facebook and mouth publicity and exhibitions are the secondary ways of marketing.