Mayur Pankhi By Chitra Veethi – Hand Painted Designer Wear

Mayur Pankhi By Chitra Veethi is a hand-printed designer wear label. The label has a unique collection from handpainted ethenic wear to modern dresses, the price range of the outfits starts from Rs. 1000 and goes up to Rs. 30,000. Mayur Pankhi is one of the first labels who have attempted to connected Indian mythology and folk art with wearable fashion. They deliver the designer outfits all over the world so you can checkout their amazing collection and place the order online.

In the small talk with Kahajaun, the founder Dr. Chitra Veethi gave us inside info about her label Mayur Pankhi.


How would you describe your Label Mayur Pankhi?

Our label relies on the foundation of reviving the vibrant and colorful folk art from India. We attempt to connect Indian mythology and folk art with wearable fashion by the way of our exquisite hand-painted designer clothing. The fusion of traditional art forms on the newest fashion trends has given birth to Mayur Pankhi. We are a unique designer label standing strong on principles of purity and sustainability.


Which type of audience/shoppers should definitely visit the Mayur Pankhi store?

We welcome everyone to witness our unique collection. Anyone who appreciates art, has a unique taste and lets their fashion statement describe their personality should definitely opt our outfits. Our label offers designer solutions for office looks, special occasions or even casual outings.


What type of Collection do you have at Mayur Pankhi By Chitra Veethi?

We have made an effort to extend our expertise in painting to most types of clothing. From ethnic collection of sarees, suits, stoles and lehengas to modern dresses, jackets, tops and trousers, we have designer solutions for all.

In view of sustainable fashion, we also provide refurbishment services wherein we give a new life to a person’s existing wardrobe by hand painting it.


What is the price range of your designer outfits?

The price range varies greatly depending upon the design and material preferred by the client. Overall we have offerings ranging from INR 1000 to INR 30000. This makes us the perfect gifting solution of designer wear as well.


What type of ambiance you have created at your store?

We only have an online presence through Instagram and Facebook. Our clients are most welcome to discuss the designs or customizations they would like in our friendly abode. We fix up appointments for the same in order to provide the perfect outfit for our clients.


How did you end up being a designer?

Academically I am a Ph.D. (Doctorate) in Economics but was always passionate about painting and fashion designing. After mastering all folk art paintings from traditional artisans for over 20 years, I finally decided to merge both my passions and launch a new product line of hand painted designer wear. I wanted to convert my skills of painting into wearables to revive traditionalist forms and make them more accessible.


What is the favorite part of being a fashion designer?

It gives me immense happiness when my ideas and imagination take a tangible form in the way of designing clothing. The final look of my preferred color combinations and experiments with designing is extremely satisfying. It all multiplies when my clients appreciate my work and trust me with my ideas.s


Which designers have been the biggest influences on you?

I think the younger generation of designers are doing a great job with their ideas and experiments. Largely, my ideas and designs are very personal to me as they are rooted from my painting skills. I appreciate the work out there in the world right now, but given that I am 58 and have started my own label only 2 years ago, I am not a rigid follower of any particular designer. I just keep myself updated with overall trends in the market.


What aspects of the fashion industry would you like to change?

I feel the fashion trends today are losing the traditional indian touch. As much as I appreciate and adore western wear and exchange of fashion and technology, I feel that the traditional uniqueness is fading away. I wish to revive the handcrafted culture of India. For the same reason, I make it a point that all my raw material is sourced only from handloom workers directly and that my designs reflect Indian heritage.


How can users know more about your label Mayur Pankhi By Chitra Veethi?

Currently, we are available on Instagram ( and Facebook (

We prefer to have personal conversations with our clients to better understand their ideas and requirements. We are reachable at +919321609609 for all queries or order placements.




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